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SaaS & recurring revenue
9 toolsReconcile growth, retention and subscription efficiency.
MRR & ARR
Translate your customer base and average subscription price into recurring revenue.
ARPA & Revenue per Customer
Match recurring revenue with the active accounts that generate it.
Annual Contract Value
Normalize recurring contract value to one year while separating one-time fees.
MRR Movement Bridge
Reconcile opening MRR with new business, expansion, contraction and churn.
Net & Gross Revenue Retention
Measure recurring revenue retained from the same starting customer cohort.
SaaS Quick Ratio
Compare recurring-revenue additions with contraction and churn.
SaaS Magic Number
Relate annualized quarterly revenue growth to the prior quarter’s sales expense.
Rule of 40
Combine annual revenue growth with an explicitly chosen EBITDA margin.
Burn Multiple
Compare net cash consumed with the ARR added over the same period.
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